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Innovate Huntsville is hosting a luncheon with guest speaker Kevin Maney, author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.
You Are Invited to an Important FREE Screening and Panel Discussion Presented by: The FBI Birmingham Citizens Academy Alumni Association, the Birmingham Division of the FBI and the Drug Enforcement Administration (DEA)
The program will include a viewing of the documentary, followed by a panel discussion. The program is free and open to the public, but registration is required.
Please note: This program contains strong language and graphic images. Viewer discretion is advised.
For More information and register: EventBrite
Our annual Cyber Huntsville Evening Reception allows us an opportunity to thank our members for continued support in 2019. Please join us for cocktails and hors d'oeuvres February 7th at 5PM. We look forward to new opportunities and promoting Cyber in the North Alabama area and beyond!
BSides Huntsville presented by NAC-ISSA! This will be BSides's 6th year in the Rocket City and we intend to make it a great event. All the BSides volunteers are working hard to put together an educational and exceptional conference for an unbeatable price. So if you are just getting started, trying to level up or are already a mad scientist of Cyber Security looking for the next project, go ahead and grab your ticket, there is a hard limit and once they are gone there will be no more. Keep an eye on the site and your email after you grab a ticket, we will be updating the agenda, and you don't want to miss out on any special offerings we will post up here 1st.
Training day is February 15th, Showtime is February 16th! Cyber Security companies and organizations, do you want to get the word out in the Huntsville area? We will have a few hundred dedicated highly motivated technical experts all converging in one spot for a few hours. They all want to learn, and you want them to learn about your products and capabilities. We have limited availability for sponsorships on a first come basis. For less than $2 per attendee you can reserve a spot to share your message where everyone will see and hear. We will also post your logo right on the BSides page so every ticket holder and agenda gawker will see it. So reserve today we have limited sponsorships available. Submit questions to firstname.lastname@example.org.
To Register visit:
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TechBirmingham, the Central Alabama Chapter of the Information System Security Association (CAISSA), and the InfraGard Birmingham Members Alliance invite you to attend the 4th Alabama Cyber NOW Conference.
More information can be found at AlabamaCyberNow.com
The National Cyber Summit is the preeminent event for cyber training, education and workforce development aimed at protecting our nation’s infrastructure from the ever-evolving cyber threat. Held in Huntsville, Alabama, one of the nation's largest technological hubs, the Summit attracts both government and commercial participants. Long known as the home to Department of Defense organizations and civilian departments and agencies including DHS, NIST, NASA, TVA, NSA and DOE, Huntsville also has many other industries represented. Companies are diverse and include healthcare, automotive and energy industries, academia, genetic research and high technology.
Visit event website.
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